Brand Identity Design
Brand Message Development
Collateral Design
Social Media Templates
Led by founder Elle Edwards,
The Ethical Agency are a boutique social and digital marketing agency closing the space between mindful brands and discerning audiences. TEA is based on the Sunshine Coast and Perth, Australia.
THE ETHICAL AGENCY
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Credits //
Photography by Sentience Studio
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"My experience with Seed Creative was more amazing than I could have imagined. Sheshi and her team where able to develop a deep understanding of not only my business, but who I was as a person and encapsulated that to cultivate a branding solution that blew me away. I honestly felt at one point that Sheshi understood me better than I knew myself. Although I wasn't, throughout the entire process it felt as though I was their only client. I felt heard, I felt understood and so much time and care was taken to really get to know me, my business and my goals for the business too. All this was so evident with the incredible end result. The finished product is the most perfect representation of myself and my business. Enlisting these services is genuinely the best thing I could've done. I felt I was able to lean on Sheshi a lot for advice and guidance about the direction and was never disappointed, I always felt supported and reassured. In short, Sheshi is a creative genius and I simply cannot recommend her highly enough."
MATTHEW JAMES
MATTHEW JAMES INTERIORS
"So much time was taken to really get to know me, my business and my goals. Sheshi is a creative genius, at one point I even felt that she understood me better than I knew myself. All of this was so evident with the incredible end result - a perfect representation of myself and my business."
"Working with Sheshi has been the best decision I have made for my business. I am currently building a new brand in the clean beauty space, and had a very specific vision for what I wanted to create. Sheshi not only innately brought my vision to life, but went beyond what I could have imagined to breathe real life into it. Sheshi was previously a client of mine (I took her brand photos) so I was aware of her talent & the adoration from her clients. I knew when the time came for me to undertake my own (new) venture, she would be my go to. Her onboarding is thoughtful & seamless, and she works hard to deeply understand your vision & dreams. Our journey is still going, it's a joy & honour to work with such a talent like Sheshi, and I of course highly recommend her to anyone seeking next level creative work!"
BRITT JAMES
SOL SISTA CO SKINCARE
"Working with Sheshi has been the best decision I have made for my business. I had a very specific vision for what I wanted to create and she not only innately brought this to life, but went beyond what I could have imagined to breathe real life into it. It's a joy and honour to work with such a talent."
"From the outset, Sheshi was extraordinarily engaging and responsive. She quickly understood my vision, which made the whole process very seamless. It’s hard to find people that care for your business as much as you do as an owner, and Sheshi indeed did that. I have only recently started my own business, so I have also looked up to Sheshi for how she is as a business owner. She exceeded my expectations and provided guidance whenever needed. I keep looking at other parts of my business that Sheshi could help with, as I love everything she touches. I can't recommend Sheshi/Seed Creative enough!"
AMANDA KEARLEY
PALM ROOM PR
"From the outset, Sheshi was extraordinarily engaging & responsive. She quickly understood my vision , which made the whole process very seamless. It''s hard to find people that care for your business as much as you do, and Sheshi indeed did that."
"We engaged Seed Creative based on a referral and having seen their stunning creative work on social media and numerous websites. We approached Sheshi for a complete rebrand, new website, copywriting and collateral materials design. From day one, Sheshi and her skilled team were consistent in their approach, highly organised, thoughtful and presented an incredible result based on their expansive and in depth initial concept exploration. The entire process was enjoyable, collaborative, highly professional and completed on time. Sheshi is a brilliant communicator and was highly in-tune with our brand values/ethos and expectations from the beginning. We cannot recommend Seed Creative more highly and our feedback since launching our new branding and website has been overwhelming!"
MARCUS SYVERTSEN
LITTLE ROAD
"Sheshi is a brilliant communicator and was highly in-tune with our brand values and ethos from the beginning. The incredible result and feedback we have received since launching our new brand and website has been overwhelming!"
"Sheshi has this way of translating your brand story like no one else I’ve seen. She takes the time to get to know you, your story and your purpose. It just felt easy and that has not always been my experience in the past with websites. Everything flowed, the communication was great and we just collaborated so well to bring this new chapter in my business to life. I also love that your service is end to end with support and guidance along the way. That in it self is invaluable as it ensure such a cohesive and well thought out finished product across all touch points. Thank you from the bottom of my heart Sheshi! "
KATE ADDAMO
KATE ADDAMO - LIFE AND BUSINESS IN FLOW
"Sheshi has this way of translating your story like no one else I’ve seen. She takes the time to get to know you, your brand story and your purpose. It just felt easy."
"We worked with Sheshi and her talented team on two projects simultaneously – the redesign of our portfolio site for our Design Studio and the creation and launch of a new online retail store 'Palm & Oak by Donna Guyler'. From the very first call, we knew we were in good hands. Seed Creative's project timing is precise and reflective of their commitment to ensuring your project is delivered seamlessly and with the utmost care. Sheshi is the vision of efficiency and professionalism and I cannot fault any part of the process or the outcomes of what was delivered to us. We will no doubt continue to work with them as we grow and evolve our Studio. I would unquestionably and without hesitation recommend Seed Creative to anyone wanting premium brand or web design and a smooth and supportive client experience. Thank you Sheshi and team! x"
DONNA GUYLER
DONNA GUYLER DESIGN
"Sheshi is considerate, creative, intuitive, understanding & interpretive – discussing our objectives with her was a breeze – she just ‘gets it’. She then takes your ideas and goals and interprets them in the most elevated, considered and tailored way that is nothing short of mind blowing!"
JULIA ROOS
MODE MODERN
"I feel so lucky our paths crossed! Thank you for creating the website of my dreams and for holding my hand and guiding me gently along the way. You are such a kind, connected, thoughtful, deep thinking, beautiful person inside and out and it has been such a privilege to work with you. You have completely nailed it!! I seriously can’t believe this is what my clients are going to see when they find me online – it feels so incredibly special. I actually feel like crying. Seeing my little business represented in this way feels so significant, it makes me feel so proud!! You are just so incredible at what you do, I hope you know that. You are the BEST at what you do. This whole process has been such a wonderful experience!"
"I seriously can’t believe this is what my clients are going to see when they find me online – it feels so incredibly special and significant. I actually feel like crying."
"Working with Sheshi on the creation of my new brand and website was such a seamless and inspiring experience. I am in love with what she has created - a design that looks elevated yet approachable, exceeding everything I dreamt of and more! I now feel confident to move my business to the next level with a visual identity that looks so polished and resonates with my ideal clients. Thank you Sheshi for your strategic mind and creative genius."
Hayley Griffiths
HAYLEY G CREATIVE
"Working with Sheshi has been such a seamless and inspiring experience. It has exceeded everything I dreamt of and more. I now feel confident to move my business to the next level."
"Working with Sheshi and the Seed Creative team was start to finish flawless. I was blown away by the time and care Sheshi took to really understand my brand and vision, her professionalism and creativity, and the obvious love and passion she has for her work. The entire process felt fun and effortless from my end, and I am so thrilled with the end result.
If you get the opportunity to work with her - do not hesitate to do it!!"
ELLE EDWARDS
THE ETHICAL AGENCY
"I was blown away by the time and care Sheshi took to really understand my brand and vision, her professionalism, creativity and obvious love she has for her work."
KYLIE TYRRELL
INTERIORS INSIDER
"Working with Sheshi and her team is life changing - she is THE BEST, a master of her trade. Sheshi's approach to design is thought provoking and intuitive, what an absolute talent. I could not have wished for a better version of my brand identity - it is everything I wanted and more."
"Working with Sheshi and her team is life changing - she is the best, a master of her trade with an approach to design that is thought provoking and intuitive."
"The best decision we ever made was to choose you to recreate our logo, brand identity, website and online store. You’re a genius Sheshi and the results FAR exceeded our expectations. We are so thrilled. Not only did you take the time to really understand our business, but in the process, helped us to understand our own brand better which was an unexpected bonus. Your attention to detail, patience, professionalism and genuine desire to want to enhance our business was obvious from the moment we first connected. You have far exceeded our expectations in every way and we can’t recommend your work highly enough. Thank you Sheshi, you are truly amazing at what you do!"
TRACEY CRAIG
BUNGALOW HOME
"The best decision we ever made was to choose you. You're a genius Sheshi and the results far exceeded our expectations. You are truly amazing at what you do!"
"My favourite thing is how much movement is achieved in the site! Images, text, scrolling and menu navigation are dynamic, playful and engaging. Sheshi's efforts to connect with my brand identity and express that across the website has me beaming. My brand narrative and aesthetic was treated both with care and curiosity and I love how unique the final product is, but beyond the quality of the outcome, it's been such a pleasure to be on the receiving end of dedicated professionalism and talent. My expectations were exceeded with how little feedback I needed to give. I was able to handover all my wishes and wants and have them executed without fault. Sheshi is a warm and caring collaborator. She has an obvious passion for the work she does and her expertise meant that my involvement was effortless. The planning process was a breeze which I really appreciated, affording me time to understand the mechanics of the project and feel involved in sculpting the outcome. Owning this asset is a huge source of pride for my business."
LARISSA VENDRAMINI
CURATORIAL KIN
"My brand was treated with both care and curiousity. It 's been such a pleasure to be on the receiving end of dedicated professionalism and talent."
"Sheshi has been wonderful to work with. She is a rare find, as not only is she a skilled creative who has the ability to understand, respect and breathe your vision into life - she is incredibly organised and thorough. She was able to liaise with other creatives involved in the build of my new Shopify site, and kept me in the loop throughout the whole process to ensure I was happy with everything before moving forward through each stage. Truly grateful for all her care and expertise, and would highly recommend Sheshi (Seed Creative)."
JESSICA PERIS
BY THE BE.
"Sheshi is a rare find. She is not only a skilled creative who has the ability to understand, respect and breathe your vision to life - she is incredibly organised and thorough."
"Working with Sheshi was like nothing I've ever experienced before. From the very first contact I felt understood and seen. I didn't know what to expect as I'd never been through the branding process before. To be honest I expected it to be a lot more disconnected and uninspiring. She opened my eyes to a whole new world and for that I thank her. Diving deeper into the psychology of my brand, my ideal clients and my values (while intense at times) was so valuable and I understand the reason behind this discovery is so important. Sheshi saw on a deeper level just what I was wanting Salt to be. I didn't know how much was involved in creating a brand and a website. All the little things add up to be a lot and the way she took the reins, provided guidance and just took care of it all was so freeing. The overwhelm I had turned to ease and it felt so good to see everything come together with the launch! I think the entire way Sheshi run’s Seed Creative is incredible. Sheshi, you are inspiring, passionate and so hardworking. I'm very glad to have crossed paths with you and am so grateful to have been able to work with you."
SARAH ASH
SALT INTERIOR STUDIO
"Working with Sheshi was like nothing I've ever experienced before. She saw on a deeper level just what I wanted my brand to be. The overwhelm turned to ease when she took the reins."
"You really took on board what I wanted my brand to portray, but you took it a step further by intuitively and creatively adding dimension that I never thought of. From the font choices to the colours and imagery direction - it all just cohesively works and it's thoughtful minimalism is just as I'd hoped.
The fluidity of what has been created helps bring across what I want my clients to feel when they see my business - minimalism, clean lines, aesthetically considered and purposeful messaging. But, beyond that, it's the 'start' to offering my services that I hoped for - it makes me feel confident to go out and approach clients knowing my brand is exactly where I need it to be."
KRISTINA HANNAH
MAOMA DESIGN STUDIO
"You really took on board what I wanted to portray, but you took it a step further by intuitively & creatively adding dimension. I feel confident knowing my brand is exactly where I need it to be."
"At first glance, Seed's aesthetic lured me in with their own clean, cohesive and inviting branding, but it wasn't until our discovery call that I was completely hooked and knew I had absolutely made the right decision in trusting Sheshi with my brand. I felt heard and understood. Sheshi is warm, personable and genuinely interested in my position and endeavours. She was able to create a brand direction that was so aligned with my business that I didn't even need to make a single change to what was presented! I fell in love the moment I opened her email! And while the results were to perfection, the process has been a highlight. Thank you Sheshi for making this such a fun and exciting experience, I wish we could start all over again! I recommend Seed to absolutely anyone, I know I will be reaching out again in future."
JENNA KARRER
JENNA KARRER DESIGN
"I absolutely made the right decision in trusting Sheshi with my brand, I felt heard & understood. She is warm, personable and genuinely interested in my position."
"While I was happy with my previous brand, I always felt like something was missing. I wanted to inject more of my own personal style into my brand, and along with the realisation that a name change and a rebrand was needed, my website at the time also wasn't really attracting or engaging my ideal client. From our first interaction and through the entire process, every step with Seed has been nothing less than enjoyable. Sheshi your aesthetic, design skills and client journey was one of consideration and attention to detail resulting in a brand that has exceeded my expectations and one that I absolutely love.
Your interpretation of my brief absolutely blew my mind. I am now so proud of what my brand stands for and extremely excited where my brand will go from here. Thank you for everything, you just get it."
PAULA TAHHAN
PAULA TAHHAN INTERIORS
"From our first interaction and through the entire process, every step with Seed has been nothing less than enjoyable. Your interpretation absolutely blew my mind."
"It’s 2021 our business has stopped and started several times due to lockdowns. I looked to Adam (my husband) and said ‘we need a brand overhaul, I know it’s probably not the right time to be spending money but when is it?’ After 6 years, what we were displaying to the world in the way of our website, logo and socials didn’t portray a true reflection of us. From the onset, Sheshi + her team dived deep into who we are and what we valued to uncover a message and tone of voice that is truly beautiful and unique to us, working their magic to put a unique stamp on the property styling industry. The result is layered, warm, calm and inviting much like our signature style. It presents so beautifully in every way and feels authentically us. We are so proud of our new look and direction. It has given us confidence in a competitive industry to be ourselves and embrace what makes our business shine. Thank you for your thoughtful care of our story and helping us develop a brand we absolutely adore. You nailed it!"
NATALIE FERRARO
MELBOURNE STYLE MERCHANT
"Sheshi and her team dived deep into who we are and what we valued. The result is layered & connected. It presents beautifully in every way and feels authentically us."
ELIESHA KEENAN
PAIANO DESIGN
"Working with Sheshi was honestly flawless. Being in the creative industry myself, I thought I would struggle to let go of the creative process. But from the initial point of contact, I knew (if I wanted to) I could completely sit this one out and Sheshi would work her magic. Not only was she able to deliver the most stunning website and refinement of my brand, she was able to understand and represent who I am as a business. I am truly grateful."
